Direct mail might be fairly easy to brush off in a modern world. When everyone is staring at their phones, how exactly can they be torn away to focus long enough on a piece of mail? The short answer to the title question is that a list can provide some serious economic opportunities, but you […]
With the solar industry heating up, the question for business owners is quickly turning into how to best use their marketing dollars. Live transfers offer countless benefits, including the chance to talk to someone who’s already interested in what you have to offer. Of course, there’s a downside too, mainly that it’s more expensive and […]
If you’re interested in buying leads, whether real-time or aged, consider where your information is coming from. The last thing you need is to get a bogus list where people are mystified as to why you’re contacting them. Quality leads start with transparency, something that many companies unfortunately lack. We’ll look at the specifics of […]
The S&P Global Market Intelligence recently published a report that said solar would hit new records in 2022. Fueled by a snowballing trend of energy transition, people are anxious to start the future today. The predictions predicted that as much as 44 gigawatts of utility-scale solar would come online, nearly double that of the new […]
Generating leads for a solar business depends on everything from the season to the clientele you’retargeting. If you’re trying to find the best marketing practices for your company, it all comes down toknowing what’s available and how it works in practice. And because you’re probably interested inconserving your budget, we’ll start with the least expensive […]
In the age of digital everything, direct mail marketing remains something of a contested topic. Should you use postcards, flyers, or catalogs to communicate with your customers or are you annoying them by handing them a piece of garbage they’ll just have to throw away. The truth is the answer can ultimately go both ways, […]
In the interest of not burying the lead, the major headline for aged leads is that they’re cheaper than real-time leads. In fact, that’s probably the one thing you might know about them. Of course, if you’re in the business of expanding your business with new customers, your first question is likely ‘what’s the catch?’ […]
An opt-in lead is a qualified lead, and it’s the verification that separates this strategy from the rest of the pack. A person who has opted into information is one who is interested in your product or service. This distinction makes them instantly more receptive to what you have to say. Conversion Marketing wants you […]
Lead generation for auto warranty sales can feel like a bit of a minefield. There’s a lot of information out there, but if you have any experience with the data, you might have stopped trusting it a while ago. It might not be hard to find information, but it doesn’t take long to see that […]
Debt is something of a way of life in America, with the average household owing thousands of dollars to any number of institutions. From student debt to personal debt, the opportunities for leads are somewhat endless. However, even with an endless list of potential prospects, cold calling isn’t necessarily recommended. This is especially when you […]
