With everyone working from home nowadays, we grow increasingly reliant on the right kind of marketing to grow our existing client bases. Marketers have the opportunity to set themselves apart from the competition by staying ahead of the curve during these turbulent times. Salespeople also have to keep up with the rapidly changing field to be effective at their jobs and make the right connections. Some marketing trends are replaced and some continue on or become reinforced with special circumstances. Below we will discuss 5 effective marketing trends for 2020:

Cold Calling

The era of cold calling is not dead! In fact, with everyone sitting at home during this pandemic, they are far more likely to answer the phone and hold a conversation. Conversion Marketing offers  opt-in leads  so you know that the people you are calling are interested in your product or service and you won’t waste each other’s time. Start by making your introductory statement personalized to the caller and by being clear with you are offering. Stay consistent with your efforts throughout the sales process and use cold calling as a way to start building the relationship.  

Email Marketing

It is best to follow up on your initial cold call with a well thought out email to remind people of your offerings and to continue building the relationship. A good email marketing campaign never goes out of style and this is a trend that continues in 2020. According to the DMA’s report on  Marketer Email Tracker,  for every dollar spent on email marketing, you can expect about $42 in return. Conversion Marketing’s  sales email marketing lets you design, send, and track effective campaigns. Below are some marketing tip email best habits:  

• Make sure your campaign is mobile compatible since most people check email on their phones
• Use insights provided by your CRM and make your campaigns highly personalized
• State a clear Call to Action (CTA) in your messaging

Personalization

Personalization is increasingly used in marketing efforts to make them more effective and we expect to see this trend continue to grow in 2020. Personalization is also key for sales because it helps to build a connection with a potential client. Using personalization in your sales campaigns increases open rates, click-through rates, and response rates across the board. Consumers don’t want a generic ad that doesn’t pertain to their interests, they want something tailored to their needs and wants.  

Outbound Sales

Outbound sales rely on having the right leads because the salesperson makes initial contact with the potential buyer. No one wants to waste their time calling people that are uninterested or have already been sold on a product. Consumer Marketing provides accurate and up-to-date lists that have been AI tested and have gone through the National Change of Address list and the national DNC list. These  data lists can be highly targeted and specific to your needs or as general as you need.  

Content Marketing

The need for content marketing continues to grow as we become an increasingly digital society. People are consuming more content than ever before – blogs, videos, instructional guides, and digital content across all social media platforms. The popularity of content marketing continues to grow because it is a way of offering value and showing your expertise on a subject. A good way to demonstrate your expertise is through blogs on your website showing that you deeply understand the field you are selling in.  

Wrap Up

If you are ready to pump up your sales and marketing strategies for 2020 contact Conversion Marketing by filling out our  contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at  (888) 665-7655.

So you’ve purchased your first data list but you’re unsure of how to optimize and get the most from your curated list. Don’t worry- this guide will walk you through the most important steps to getting the most out of your list and creating a data management plan for future lists. It is important to take care of the list after purchase to keep the value of the contacts. If your sales data list isn’t accurate, you’ll end up wasting your company’s most valuable and precious resources – time & money. We ensure that our lists are accurate by keeping them up to date through scrubbing (phone & address registry)   and AI testing.

Have a plan

It is necessary to create a plan once you have acquired a data list. Answer the questions; who is your target market, when will you contact them, and what channels will you use to reach your desired market. Conversion Marketing’s data lists can be filtered by categories like age, gender, marital status, language spoken, number of children, home value and more. This allows for precision targeting for the greatest chance of converting a lead into a sale. Then decide your plan of action of when and how you will be contacting them to start building a relationship.

Utilize a Call Center

Once you have a plan in place, begin calling the most attractive leads and building rapport with them. There are many benefits to selling over the phone to your clients. You can directly reach out to the most amount of leads covering a wide geographic area and it is more personal than a cold email. An email can be easy to ignore if you don’t know the person it is from, but having a conversation is more intimate and creates a relationship. Reaching people on the phone also means you have their undivided attention and can give them your best sales pitch. Once you have made your calls, update your data list with the information you gleaned from your call efforts. This ensures that if you try to reach out to them again at a later time, it won’t be a cold call but a check-up from a previously established relationship.

Follow Up with an Email Campaign

After creating a plan and utilizing a call center, it is best to follow up on the initial call with a personalized email campaign. First, make sure the subject line is intriguing and grabs their attention. Then, take the time to mention something specific you spoke about on the phone and then reiterate the selling points of your product or service. Do this for each phone call you made in step 2. Then keep following up and show how you are creating value or filling a need they have.

Conversion Marketing makes it easy to get the right data into the hands of your salespeople. Our data is collected and prescreened to help you get the highest ROI on your marketing and sales efforts. Contact us if you’re ready to increase your sales efforts today!

Purchasing exclusive opt-in health insurance leads removes the most difficult obstacle in selling health insurance for agents. But in the case of leads, quality and, exclusivity matters. One of the benefits of opt-in health insurance leads from Conversion Marketing is that our leads actually convert to sales.

Sales Period Year-Round

While Open Enrollment is traditionally the busiest time for agents, with many consumers looking to buy health insurance, but there is a way to keep that steady stream of business going all year long. The US healthcare system is complex and can be difficult to navigate, especially with new laws and regulations passing yearly. It is no wonder that Americans switch health insurance providers on average, every four years according to the Bureau of Labor Statistics. That is just a statistic, but the reality is that every time someone switches jobs, they get a new healthcare provider. With the trend towards self-employment growing, people switching jobs, or other events that occur there is always a portion of the population that is looking for health insurance. The best way to capture this population segment is through exclusive opt-in leads.

What Are Opt-In Leads and the Benefits

Opt-in leads are consumers that have shown an interest in purchasing or learning more about their healthcare insurance options. They have opted-in to receiving marketing information about health insurance. These potential buyers have questions or are thinking about switching providers and they have questions for qualified agents. One of the benefits of opt-in health insurance leads they connect these two groups and provide service where it is needed. Using opt-in leads is more advantageous than traditional cold calling.

What Are Exclusive Leads and the Benefits

Exclusive leads are beneficial because agents can take their time and create a relationship with their potential client instead of rushing to outsell a competing company. By building rapport, you earn a buyer’s trust and loyalty. Since people in the US switch providers often, even the leads that don’t pan out can be kept in your mailing list to nurture. If you have built a good relationship with these leads, they will remember you the next time they are looking for a health insurance provider.

What are Shared Leads and the Benefits

While exclusive leads are often favored by agents, Conversion Marketing also offers shared leads. Shared leads generally cost less per lead than exclusive leads and it is possible to purchase a higher volume of leads at once. Our leads have all been prequalified through a screening process to create lists of people that are interested.

Targeted Data Lists

Conversion Marketing doesn’t just collect names and phone numbers, we also extend our scope to collect information about customer’s credit rating, homeowner status, language spoken, presence of children and other data that can be valuable for categorizing clients. This whole picture approach guarantees better outcomes for health insurance agents. Our targeted data lists help generate ROI

If you are ready to start getting opt-in health insurance leads from Conversion Marketing, fill out our contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.