In the age of digital everything, direct mail marketing remains something of a contested topic. Should you use postcards, flyers, or catalogs to communicate with your customers or are you annoying them by handing them a piece of garbage they’ll just have to throw away. The truth is the answer can ultimately go both ways, […]
In the interest of not burying the lead, the major headline for aged leads is that they’re cheaper than real-time leads. In fact, that’s probably the one thing you might know about them. Of course, if you’re in the business of expanding your business with new customers, your first question is likely ‘what’s the catch?’ […]
An opt-in lead is a qualified lead, and it’s the verification that separates this strategy from the rest of the pack. A person who has opted into information is one who is interested in your product or service. This distinction makes them instantly more receptive to what you have to say. Conversion Marketing wants you […]
Lead generation for auto warranty sales can feel like a bit of a minefield. There’s a lot of information out there, but if you have any experience with the data, you might have stopped trusting it a while ago. It might not be hard to find information, but it doesn’t take long to see that […]
Debt is something of a way of life in America, with the average household owing thousands of dollars to any number of institutions. From student debt to personal debt, the opportunities for leads are somewhat endless. However, even with an endless list of potential prospects, cold calling isn’t necessarily recommended. This is especially when you […]
Open enrollment might be over, but now is the best time to plan your strategy before it gets going again. The more organized you are, the higher your conversion rate will be — particularly when you have the right leads on hand. We’ll look at how everything from web opt in health leads to aged […]
No matter how you get your auto insurance leads, you need a communication strategy. Every decision is a chance to make or break it. And as with any kind of marketing, you need to find the right balance between too aggressive and too timid. We’ll look at effective ways to start a conversation that matters. […]
Telephone Consumer Protection Act (TCPA) compliance in 2021 is trying to level the playing field for consumers, giving them even more insight into who has their phone number and why they’re using it. To limit costly fines and lawsuits, we’ll look at some tips to keep your protocol on the straight and narrow. 30th Anniversary […]
Real-time web leads are contacts that have (very) recently shown interest in a specific product or service. Solar companies can instantly send a customer’s information back to their sales team, so the customer can get the information or quote they need. This is a popular form of marketing because companies can contact customers at the […]
Marketing today has changed in so many ways, but the core elements remain the same. As a business owner, you’re connecting to customers who are interested in your products and services. It’s the quality of these relationships that end up driving your bottom line. Solar live transfers are a marketing strategy that allows you to […]
