Business owners in the solar industry have plenty of advantages on their side already. With a national conversation already underway about energy conservation, the reality is that most people are already thinking about how they can both save money and the planet at the same time. So if your conversion rates aren’t living up to […]
DNC lists may have been around for a while, but plenty of business owners, marketers, and compliance sticklers alike still have questions about how to work with them. If you’re wondering which source is the best one to turn to if you want to scrub your data, we’ll look at what you should know. Work […]
In an age where everyone is vying for everyone else’s attention, the slack that people are willing to show you seems to be getting shorter and shorter every year. If you’re in a business that relies on leads, your number one goal should be talking to people who actually want to talk to you. We’ll […]
New homeowners are often overlooked by numerous businesses, despite the fact that this demographic often has big plans for their new space. We’ll look at how you can appeal to them and what kind of information you need before diving into a new strategy. Why Homeowners Are Overlooked In a lot of ways, it makes […]
Direct mail might be fairly easy to brush off in a modern world. When everyone is staring at their phones, how exactly can they be torn away to focus long enough on a piece of mail? The short answer to the title question is that a list can provide some serious economic opportunities, but you […]
With the solar industry heating up, the question for business owners is quickly turning into how to best use their marketing dollars. Live transfers offer countless benefits, including the chance to talk to someone who’s already interested in what you have to offer. Of course, there’s a downside too, mainly that it’s more expensive and […]
If you’re interested in buying leads, whether real-time or aged, consider where your information is coming from. The last thing you need is to get a bogus list where people are mystified as to why you’re contacting them. Quality leads start with transparency, something that many companies unfortunately lack. We’ll look at the specifics of […]
The S&P Global Market Intelligence recently published a report that said solar would hit new records in 2022. Fueled by a snowballing trend of energy transition, people are anxious to start the future today. The predictions predicted that as much as 44 gigawatts of utility-scale solar would come online, nearly double that of the new […]
Generating leads for a solar business depends on everything from the season to the clientele you’retargeting. If you’re trying to find the best marketing practices for your company, it all comes down toknowing what’s available and how it works in practice. And because you’re probably interested inconserving your budget, we’ll start with the least expensive […]
In the age of digital everything, direct mail marketing remains something of a contested topic. Should you use postcards, flyers, or catalogs to communicate with your customers or are you annoying them by handing them a piece of garbage they’ll just have to throw away. The truth is the answer can ultimately go both ways, […]
