Business owners in the solar industry have plenty of advantages on their side already. With a national conversation already underway about energy conservation, the reality is that most people are already thinking about how they can both save money and the planet at the same time. 

So if your conversion rates aren’t living up to your expectations, you might consider how a sales script could be of some use. We’ll look at the pros and cons of a script for prospective solar customers and whether it can actually improve your numbers. 

The Nature of a Sales Script 

A sales script essentially spells out what you want people to say to customers, depending on who they are and what they want. Ideally, you’ll have as many sales scripts as you have stages of the funnel, meaning your sales team won’t dive into details before the customer understands the basics. In every script, you need to list out the points that the sales team is expected to say. This can be done either as a general outline or as sample dialog. 

Why Write a Sales Script?

The reality is a sales script gives a sales team clear objectives about what to accomplish when they’re on a call. Even the most experienced professional can forget a crucial detail, one that can irreparable alter the relationship you have with the customer. If you prepare for this possibility, it can mean continued loyalty and stronger referrals too. 

You may have avoided sales scripts in the past because they seemed forced, but a good salesperson will use the text as a springboard into a real conversation. As long as they cover the necessary material in each script, they can still use their unique personality to connect with the customer on a deeper level. 

The benefit of the script is that the customer hears everything they need to hear before they make a decision. This way, they can’t claim that they weren’t told about the price of the panels or the zoning ordinances of the neighborhood. 

Even in an age of screening, it’s still possible to build a client base by having conversations with them. Whether it’s in person or over the phone, it needs to start from a standpoint of reciprocity. Yes, you’re selling a person something, but you’re also offering them a product and service that is worth more than the sticker price. Getting started could be as simple as pointing out how much money people save on utility bills if they have solar panels. (Stick with data from the demographic’s neighborhood and you’re that much more likely to catch people’s attention.)

Driving the Point Home 

Sales scripts can be found online for free, or you can take the time to write one on your own. It can be an incredibly valuable exercise, particularly if you want to express your value to customers in your own words. You can try writing out two scripts for the same stage of the funnel, and then running the numbers to figure out which one worked better for you. 

However, if you’re already swamped on a regular basis, it might make more sense to let an expert handle the specifics of the calls. At Conversion Marketing, our team is trained to relate to customers without glossing over the details of the solar industry. If you want to learn more about how we help our clients in the solar industry meet their quotes time after time, contact us today.

DNC lists may have been around for a while, but plenty of business owners, marketers, and compliance sticklers alike still have questions about how to work with them. If you’re wondering which source is the best one to turn to if you want to scrub your data, we’ll look at what you should know.

Work with the Federal Do Not Call List

We recommend working with the federal do-not-call list, as this is top-down protection. (States may have their own protection lists, but the federal one is more accessible and considered higher than state laws.) Introduced 16 years ago by the Federal Trade Commission (FTC), it was designed to stop unwanted phone calls and has since accumulated hundreds of millions of numbers.  

It’s worth noting that surveys, political calls, and charity asks do not qualify for the DNC list, meaning that it’s not a catch-all for those who only want to receive calls from their closest friends and family. You are still allowed to call clients if they’ve recently done business with you, though you are required to stop if the client requests for the calls to stop. 

Scrubbing in Real-Time 

As you might imagine, the Federal Trade Commission’s list is riddled with incomplete information. A lot can happen to a person in just a few short days, let alone 16 years! However, as inaccurate as some of the data might be, it’s still your best resource to ensure you don’t call someone who doesn’t want to hear from you. Ideally, you should be cleaning your data in real-time, as the system allows.  

As you might imagine, most people want to limit the number of manual adjustments they need to make, which is why automation reigns in this realm. If you wanted to do it on your own, you’d need to download all of the phone numbers in your given area codes and then check them all against your lead lists. Who’s got that kind of energy! Even advanced filtering is time-consuming, considering you’re supposed to download the updated list every 31 days. 

Living in Reality 

Let’s be honest here: there are plenty of mistakes being made out there with these lists. Some are using them incorrectly, some aren’t using them at all. What is the realistic capacity of a federal government to stop a person from making these unsolicited calls? The answer is: very little. The federal government has bigger fish to fry, so unless you’re running some sort of gigantic scam, then you likely won’t have any kind of authority showing up at your door.  

Still, there’s a lot to be said for giving your customers the space they need, when they ask for it. While it may feel difficult to get their attention without a phone call, there are plenty of other ways to connect with prospective customers who would actually benefit from being in touch with you. 

Starting Off on the Right Foot  

At Conversion Marketing, we want our clients to start off on the best possible foot with their leads, which is why why we strive to ensure our data is worth relying on. If you’re tired of speaking to people who don’t want to talk to you or you’d just prefer to stay within the lines whenever you can, we have answers. 

We help you stay compliant even when you’re unlikely to get caught, which is the mark of a legitimate business that won’t cut corners just to make a quick buck. Call us today to get more information about how we compile our lists for the many verticals we serve.