It is a known fact that when you are purchasing shared leads that it will cost more, anywhere from $7 to $10 for each lead. These shared leads are also being worked by other agents so competition is higher. If you choose to purchase leads that aren’t being shared, also known as exclusive leads, that will cost you even greater, anywhere from $10 to $25+. This can be an expensive gamble to take if you don’t have a big budget to work with. These costs feel even greater when after personally dialing each, you reach nothing but calls sent to voicemail.
Anyone who has worked with real-time leads has had this experience at some point. While sometimes it can pan out, usually it is a large investment for a relatively low ROI. This is where smart sales and marketing teams turn to aged leads. Aged leads offer a different approach that has a lower initial investment and less competition.
Aged Leads
Aged leads are potential prospects that are between 30 to 90+ days old. These leads are usually generated through online opt-in forms, responding to marketing campaigns or sales messaging. Sometimes aged leads have already been contacted by an agent because these leads are usually sold and then resold. However, there is always a chance that the aged lead was never contacted or the relationship was never properly fostered.
There are several benefits to incorporating aged-leads into your sales efforts, both monetarily and competition-wise.
Greater ROI with less investment
Aged leads are a much more affordable option than fresh leads. While a fresh lead can cost up to $25 per lead, an aged lead may only cost you 75 ¢ each. Let’s play with those numbers a little bit, if your budget to spend on leads was only $500, that would only get you about 20 real-time leads or it would get you over 600 leads. If we assume that you manage to sell to 1 in every 5 of your exclusive leads, you would make 4 sales. Aged leads have a lower chance of selling so let’s assume you sell to 1 in every 50 that would still put you at 13 sales from the same budget.
Why are aged leads less expensive?
Aged leads are prospects who dropped off in the sales cycle – they were once interested in your products or services but were never successfully sold to. This actually provides another benefit for agents trying to make a sale because there is less competition and they don’t have to rush the process of building a relationship.
Less competition
Another benefit of aged leads is exclusivity, there are no other agents pursuing your prospect. When someone fills out an opt-in form through a marketing channel their information is often sold in data lists to many competitors. This means they are overwhelmed with information that initial week. This is a better and calmer time to approach them and gives you an opportunity to make a sale.
Contact Conversion Marketing if you’re ready to add 30-day leads to your sales efforts and one of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.
In order to achieve successful growth in business, you must increase your sales volume and revenue. In this turbulent economy of today, it is a crucial time for businesses to maintain a steady cash flow in order to keep their employees and continue operations. Below we will explore three viable options for increasing your revenue:
Expand your Geographic Market
A surefire way to increase your revenue is to expand your geographic market. Lots of businesses start out by limiting their marketing and sales campaigns to their local area. Branching out to surrounding areas and potentially underserved markets can create a lucrative opportunity to expand. But how do you know if there are the right potential customers where you want to expand? Conversion Marketing’s data lists are the perfect solution for targeting prospects and connecting with customers. Our data lists can be filtered through 12+ variables including household income, marital status, and even hobbies. Use this segmentation strategy to narrow in on the most promising prospects. Sometimes the additional costs to expand into a larger territory are minimal compared to the increase in profits.
Focus on Increasing your Brand Awareness
Your company’s brand is a representation of how your services/products are viewed and a positive brand image can influence the prices that you charge for your products. Branding is a great way to change a customer’s perception of a company and convert them into loyal consumers. Customers care deeply about branding because it conveys the perceived quality of the product or service. Some simple ways to step up initiatives is to create consistent branding on all active social platforms and be interactive on them. It is not enough to just make a post, the company should be using the correct hashtags if applicable and then follow up and interact with comments. These simple steps can really make a difference in increasing revenue.
Step up your Email Marketing Efforts
To increase your revenue and sales you will have to increase the number of opportunities you have to convert a prospect into a customer. To do that your business will have to increase the number of leads you have in your sales pipeline and to do that, customers have to think of your brand before anyone else. An easy way to achieve this is through email marketing campaigns. Email marketing is not only a cost-effective tool, but it can also substantially increase revenue if employed correctly. Conversion Marketing’s sales email marketing has the ability to track emails, create custom designs, and guided campaigns to take the headache out of creating a compelling email. Email marketing is a trend that is not going anywhere, especially with so many people currently in quarantine.
If you are ready to increase your revenue and sales, contact Conversion Marketing by filling out our contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.