Figuring out how to generate leads is one of the most important aspects of sales for your business. Companies that have the best leads are the ones most likely to make a sale. You can have the best looking product or the greatest service but the company reaching out to present their offerings to a prospect is always the one that has the best chance of closing a sale. Conversion Marketing not only offers leads but also ways to generate leads for yourself. More leads means more revenue and more revenue means more cash for you.  

First, let’s talk about what a lead is. A lead is a person that has, through some format indicated an interest in your company’s services or product. These prospects are perfect to sell to because they are more likely to convert to sales than a cold reach-out. Below we will explore some of the different ways to generate leads:

1. Implement the right keywords on your website  

Having the correct keywords and SEO on your website can make all the difference in your sales campaign. Websites that rank higher, no further than the first page of Google, typically get more traffic and click-throughs than other sites. The people that visit your page are potential clients interested in your services or products! Pop-ups within the page or subscription links are a good way to get people signed up for your mailing list.  

2. Create a monthly newsletter  

A monthly newsletter is a great way to spread the word about your services, stay top-of-mind as the leading expert in the field, and foster existing relationships. Use clear CTAs (call-to-action) to have your existing client base spread the word about your services. This is an easy way to generate new leads for your business in a passive way. Conversion Marketing’s email marketing services provide design options, guided campaigns, expert help, privacy protection, and more.  

3. Buy leads from Conversion Marketing  

Buying opt-in leads from Conversion Marketing guarantees that your leads have been prescreened and qualified. The data is always fresh and never repeated and available in 50+ different verticals to fit your exact needs. Conversion Marketing has both fresh 7-day and aged 30-day leads to fit your company’s budget.  

4. Partnerships and co-marketing

Referral partner programs and co-marketing with a company whose client base also suits your vertical is a great way to generate fresh leads. Cross-promotion opens you up to a wider range of clients and working with a trusted partner increases your credibility too. It is important to find the right company to work with and make sure that your end goals for the campaign are aligned.  

Get In Touch Today!

Conversion Marketing helps make it convenient and easy to generate leads without a hassle. Our email marketing, opt-in leads, and data lists are all designed to help remove the most difficult process of the sales cycle- getting the right kind of leads. If you’re ready to increase your efforts, contact us today.  

In order to achieve successful growth in business, you must increase your sales volume and revenue. In this turbulent economy of today, it is a crucial time for businesses to maintain a steady cash flow in order to keep their employees and continue operations. Below we will explore three viable options for increasing your revenue:  

Expand your Geographic Market

A surefire way to increase your revenue is to expand your geographic market. Lots of businesses start out by limiting their marketing and sales campaigns to their local area. Branching out to surrounding areas and potentially underserved markets can create a lucrative opportunity to expand. But how do you know if there are the right potential customers where you want to expand? Conversion Marketing’s data lists are the perfect solution for targeting prospects and connecting with customers. Our data lists can be filtered through 12+ variables including household income, marital status, and even hobbies. Use this segmentation strategy to narrow in on the most promising prospects. Sometimes the additional costs to expand into a larger territory are minimal compared to the increase in profits.

Focus on Increasing your Brand Awareness

Your company’s brand is a representation of how your services/products are viewed and a positive brand image can influence the prices that you charge for your products. Branding is a great way to change a customer’s perception of a company and convert them into loyal consumers. Customers care deeply about branding because it conveys the perceived quality of the product or service. Some simple ways to step up initiatives is to create consistent branding on all active social platforms and be interactive on them. It is not enough to just make a post, the company should be using the correct hashtags if applicable and then follow up and interact with comments. These simple steps can really make a difference in increasing revenue.  

Step up your Email Marketing Efforts  

To increase your revenue and sales you will have to increase the number of opportunities you have to convert a prospect into a customer.   To do that your business will have to increase the number of leads you have in your sales pipeline and to do that, customers have to think of your brand before anyone else. An easy way to achieve this is through email marketing campaigns. Email marketing is not only a cost-effective tool, but it can also substantially increase revenue if employed correctly. Conversion Marketing’s sales email marketing has the ability to track emails, create custom designs, and guided campaigns to take the headache out of creating a compelling email.   Email marketing is a trend that is not going anywhere, especially with so many people currently in quarantine.  

If you are ready to increase your revenue and sales, contact Conversion Marketing by filling out our contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.

With everyone working from home nowadays, we grow increasingly reliant on the right kind of marketing to grow our existing client bases. Marketers have the opportunity to set themselves apart from the competition by staying ahead of the curve during these turbulent times. Salespeople also have to keep up with the rapidly changing field to be effective at their jobs and make the right connections. Some marketing trends are replaced and some continue on or become reinforced with special circumstances. Below we will discuss 5 effective marketing trends for 2020:

Cold Calling

The era of cold calling is not dead! In fact, with everyone sitting at home during this pandemic, they are far more likely to answer the phone and hold a conversation. Conversion Marketing offers  opt-in leads  so you know that the people you are calling are interested in your product or service and you won’t waste each other’s time. Start by making your introductory statement personalized to the caller and by being clear with you are offering. Stay consistent with your efforts throughout the sales process and use cold calling as a way to start building the relationship.  

Email Marketing

It is best to follow up on your initial cold call with a well thought out email to remind people of your offerings and to continue building the relationship. A good email marketing campaign never goes out of style and this is a trend that continues in 2020. According to the DMA’s report on  Marketer Email Tracker,  for every dollar spent on email marketing, you can expect about $42 in return. Conversion Marketing’s  sales email marketing lets you design, send, and track effective campaigns. Below are some marketing tip email best habits:  

• Make sure your campaign is mobile compatible since most people check email on their phones
• Use insights provided by your CRM and make your campaigns highly personalized
• State a clear Call to Action (CTA) in your messaging

Personalization

Personalization is increasingly used in marketing efforts to make them more effective and we expect to see this trend continue to grow in 2020. Personalization is also key for sales because it helps to build a connection with a potential client. Using personalization in your sales campaigns increases open rates, click-through rates, and response rates across the board. Consumers don’t want a generic ad that doesn’t pertain to their interests, they want something tailored to their needs and wants.  

Outbound Sales

Outbound sales rely on having the right leads because the salesperson makes initial contact with the potential buyer. No one wants to waste their time calling people that are uninterested or have already been sold on a product. Consumer Marketing provides accurate and up-to-date lists that have been AI tested and have gone through the National Change of Address list and the national DNC list. These  data lists can be highly targeted and specific to your needs or as general as you need.  

Content Marketing

The need for content marketing continues to grow as we become an increasingly digital society. People are consuming more content than ever before – blogs, videos, instructional guides, and digital content across all social media platforms. The popularity of content marketing continues to grow because it is a way of offering value and showing your expertise on a subject. A good way to demonstrate your expertise is through blogs on your website showing that you deeply understand the field you are selling in.  

Wrap Up

If you are ready to pump up your sales and marketing strategies for 2020 contact Conversion Marketing by filling out our  contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at  (888) 665-7655.

There are different strategies for acquiring business opportunity leads. The most successful businesses combine organic methods with data lists to maximize their closing rate. While it may seem expensive to purchase lists or invest in inbound strategies, you can obtain quality leads without spending extensive amounts of money. Consider the following strategies for getting more quality leads.

Write Enticing Content to Attract Customers

A majority of businesses use content marketing as a lead generation tool to attract clients. Both B2B and B2C businesses can benefit from writing blogs to populate their website. In addition, blogs also provide value and build customer trust. From FAQ’s to “How-To’s”, your content should cover a variety of topics relevant to your products/services. Writing blogs can attract business opportunity leads through organic searches on search engines. In addition, you can share your content through social media, email marketing, paid advertising, and other channels to push your blogs to more readers and followers. Don’t limit yourself to only being found through one channel.

Strategically Design a Drip Campaign

You know who your customers are and what they’re looking for, but they don’t always know about you. One of the most effective ways of getting more business opportunities is email marketing. After partnering with a specialist to receive a specific data list, you can design an email drip campaign specifically for that set of people. Your campaign should last at least 45 days with three broadcasts within that time period. Your data partner can help design a custom email template with links to your site and Call-To-Action buttons embedded within the email.

Automate Your Marketing and Include Offers

Once you have an email list through your inbound marketing and custom data list, you can tailor content towards that customer base and send offers directly to their email. Consistently releasing newsletters or updates is one way to build a relationship with your potential customers. It’s also a great way to keep them in the loop. You can provide free information to build credibility through automating email blasts.

Don’t rely on one source of lead generation. Utilize the opportunity to increase business opportunity leads in different ways. Always partner with a data expert and marketing specialist to help design your campaigns.   They can also provide custom-tailored lists and guide you in the right direction for your business. If you have any questions regarding lead generation, inbound marketing, data lists, or email marketing, have a specialist contact you here.

In the age of modern email marketing in 2019, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion.  But what kind of  sales email marketing strategy  works best?

Not only do you need to know  the best time and day  when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate. Take note of these tips to improve your email marketing in 2019.

Personalize Your Emails

Emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%.

That’s a lot for just one simple tweak!

Segment Your Email List

Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets.

For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns.

Include Offers and Incentives

With so many products and services being thrown at your target market, it should come as no surprise that a little incentive can go a long way to swinging your customers in the direction of your business.

In fact, 70% of your readers open emails just to see if there is a deal, discount or coupon being offered. Of all the types of incentives you can offer, price decreases are the most effective.

These are just three basic strategies you can use to boost your conversions and get more business, but it’s a great way to have a more successful email campaign. For more information on email marketing in 2019 or running a successful campaign, reach out to us here.