Medicare Leads – Health Insurance for the 65+ Crowd
If you’re an insurance company, Medicare is a vast market. Everyone over 65 is eligible for care. But where do they get it? Where can they go for treatment? What, exactly, is covered under Medicare? If you know the answers to these questions, it can be a great market to tap into. Here’s what you need to know.
Types of Medicare
There are four types of Medicare: A, B, C, and D. A covers hospital visits. D covers prescription drugs. C covers alternative ways to receive benefits. But for insurance companies, probably the most important (and most lucrative) type of coverage is Medicare B: outpatient and other medical coverage.
Medicare B includes equipment the patient may need on a regular basis, such as walkers or oxygen tanks. It includes preventative screenings to spot potential health issues before they become problems. It covers ambulances, X-rays, therapy and mental health services, in-home nursing, and more.
When it comes to any type of lead, quality and accuracy are essential. But this is especially true with Medicare. The target market for Medicare is very specific, so, poor, outdated, or inaccurate leads are useless and a waste of money.
Whereas hospital stays are temporary situations, much of outpatient care is ongoing, making Medicare B the best place to focus your resources when it comes to ensuring leads that are current and relevant. Particularly when dealing with aged leads, the urgency of Medicare A will likely have passed by the time it comes to you.
But Medicare B leads can stay relevant for much longer. Therapy, mental health services, and preventative care are needed on a regular basis. Equipment such as walkers and wheelchairs need periodic adjustment and replacement. The older and more infirm your prospects get, the more need they’ll have of Medicare B—and the better positioned you’ll be to provide it for them.
Types of Medicare Leads
So, where do you get accurate, high-quality Medicare B leads? Conversion Marketing can provide them to you in several ways. We have aged leads that are generated online. Lead magnets draw seniors in and get them to fill in the type of care they need, along with their names and contact information. With this data, you can reach out and target them specifically, letting them know what you can do for them and why you’re the best provider for their specific needs. By nurturing these leads over time, they can become major sales.
When it comes to quality and accuracy, though, we also have hotter leads that can yield a quick turnaround: live transfers. These are leads that are on the phone right now, just waiting to be reeled in. The nurturing is done. They’re looking for the products you offer. All you need to do is convince them that you’re the one to provide it to them.
To improve your Medicare B leads, contact us at Conversion Marketing! We’ll provide you with high-quality leads to help you improve your conversion rates and boost your ROI.