With everyone working from home nowadays, we grow increasingly reliant on the right kind of marketing to grow our existing client bases. Marketers have the opportunity to set themselves apart from the competition by staying ahead of the curve during these turbulent times. Salespeople also have to keep up with the rapidly changing field to be effective at their jobs and make the right connections. Some marketing trends are replaced and some continue on or become reinforced with special circumstances. Below we will discuss 5 effective marketing trends for 2020:
The era of cold calling is not dead! In fact, with everyone sitting at home during this pandemic, they are far more likely to answer the phone and hold a conversation. Conversion Marketing offers opt-in leads so you know that the people you are calling are interested in your product or service and you won’t waste each other’s time. Start by making your introductory statement personalized to the caller and by being clear with you are offering. Stay consistent with your efforts throughout the sales process and use cold calling as a way to start building the relationship.
It is best to follow up on your initial cold call with a well thought out email to remind people of your offerings and to continue building the relationship. A good email marketing campaign never goes out of style and this is a trend that continues in 2020. According to the DMA’s report on Marketer Email Tracker, for every dollar spent on email marketing, you can expect about $42 in return. Conversion Marketing’s sales email marketing lets you design, send, and track effective campaigns. Below are some marketing tip email best habits:
- Make sure your campaign is mobile compatible since most people check email on their phones
- Use insights provided by your CRM and make your campaigns highly personalized
- State a clear Call to Action (CTA) in your messaging
Personalization is increasingly used in marketing efforts to make them more effective and we expect to see this trend continue to grow in 2020. Personalization is also key for sales because it helps to build a connection with a potential client. Using personalization in your sales campaigns increases open rates, click-through rates, and response rates across the board. Consumers don’t want a generic ad that doesn’t pertain to their interests, they want something tailored to their needs and wants.
Outbound sales rely on having the right leads because the salesperson makes initial contact with the potential buyer. No one wants to waste their time calling people that are uninterested or have already been sold on a product. Consumer Marketing provides accurate and up-to-date lists that have been AI tested and have gone through the National Change of Address list and the national DNC list. These data lists can be highly targeted and specific to your needs or as general as you need.
The need for content marketing continues to grow as we become an increasingly digital society. People are consuming more content than ever before – blogs, videos, instructional guides, and digital content across all social media platforms. The popularity of content marketing continues to grow because it is a way of offering value and showing your expertise on a subject. A good way to demonstrate your expertise is through blogs on your website showing that you deeply understand the field you are selling in.
If you are ready to pump up your sales and marketing strategies for 2020 contact Conversion Marketing by filling out our contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.