Data lists are a fountain of useful information about prospects, but how do you target your data list and use it to its full potential? Data lists should be used to gain insight into possible clients, understand their needs, and fill the need with your products or services. In this article, we will discuss 5 ways to target your data lists but first, let’s look at the benefits of using these lists.
Benefits of Data Lists
Whether you purchased a data list or your marketing team painstakingly collected the information, data lists can be beneficial for any business looking to grow and increase their sales. It is a cost-effective method for scaling your business’s products or services. Some marketers may be against purchasing data lists but that is usually because of the way data lists were handled, the issue was not a cold reach out. Data lists from Conversion Marketing allow you to learn more about prospects, connect with them, and find what’s missing with specific relevant data.
Our targeted data lists allow our clients to filter by:
- Household Income
- Estimated FICO
- Home Value
- Marital Status
- Language Spoken in the Home
- Presence of Children
- Single vs. Multi-family home
- Hobbies & Interests
- And more!
It is important to optimize the data list and keep it current since all data eventually decays and you don’t want your beautifully designed email campaigns ending up in spam filters. Below are 10 ways to target and optimize your data list:
1. Identify the key traits you are looking for
Use your list to target the prospects that have the greatest chance of purchasing and follow up on those leads first. You can also use the data to predict new profitable markets.
2. Analyze your current marketing campaigns
Advertising and marketing are expensive and you want to make sure that you’re using the budget effectively. Use your data list to make sure your ads and campaign spending aligns with the needs of your target market.
3. Identify new opportunities
Tracking a potential customer’s data can help agents tailor their efforts to the customer’s experience and push them towards making a purchase. For example, someone working in insurance sales purchases a data list from Conversion Marketing and notices that someone’s marital status recently changed – this would be a prime opportunity to reach out and ask about their needs.
4. Create a personalized experience
It is a known fact in sales and marketing that people are more likely to respond to an ad if it is tailored towards their specific needs.
5. Predict future needs
By examining your customer’s spending habits you can anticipate when they are likely to make a purchase again or when they will have some additional spending cash.
Using purchased data lists is an effective way to scale your business, reach new markets, and earn new opt-in leads in your industry. Targeting your data list and optimizing it can help keep business consistent in a volatile economy. By taking advantage of the data, you can forecast your customer’s behaviors and capitalize on the opportunity. If you’re ready to incorporate data lists into your marketing and sales strategy, contact us today.