With everyone working from home nowadays, we grow increasingly reliant on the right kind of marketing to grow our existing client bases. Marketers have the opportunity to set themselves apart from the competition by staying ahead of the curve during these turbulent times. Salespeople also have to keep up with the rapidly changing field to be effective at their jobs and make the right connections. Some marketing trends are replaced and some continue on or become reinforced with special circumstances. Below we will discuss 5 effective marketing trends for 2020:

Cold Calling

The era of cold calling is not dead! In fact, with everyone sitting at home during this pandemic, they are far more likely to answer the phone and hold a conversation. Conversion Marketing offers  opt-in leads  so you know that the people you are calling are interested in your product or service and you won’t waste each other’s time. Start by making your introductory statement personalized to the caller and by being clear with you are offering. Stay consistent with your efforts throughout the sales process and use cold calling as a way to start building the relationship.  

Email Marketing

It is best to follow up on your initial cold call with a well thought out email to remind people of your offerings and to continue building the relationship. A good email marketing campaign never goes out of style and this is a trend that continues in 2020. According to the DMA’s report on  Marketer Email Tracker,  for every dollar spent on email marketing, you can expect about $42 in return. Conversion Marketing’s  sales email marketing lets you design, send, and track effective campaigns. Below are some marketing tip email best habits:  

• Make sure your campaign is mobile compatible since most people check email on their phones
• Use insights provided by your CRM and make your campaigns highly personalized
• State a clear Call to Action (CTA) in your messaging

Personalization

Personalization is increasingly used in marketing efforts to make them more effective and we expect to see this trend continue to grow in 2020. Personalization is also key for sales because it helps to build a connection with a potential client. Using personalization in your sales campaigns increases open rates, click-through rates, and response rates across the board. Consumers don’t want a generic ad that doesn’t pertain to their interests, they want something tailored to their needs and wants.  

Outbound Sales

Outbound sales rely on having the right leads because the salesperson makes initial contact with the potential buyer. No one wants to waste their time calling people that are uninterested or have already been sold on a product. Consumer Marketing provides accurate and up-to-date lists that have been AI tested and have gone through the National Change of Address list and the national DNC list. These  data lists can be highly targeted and specific to your needs or as general as you need.  

Content Marketing

The need for content marketing continues to grow as we become an increasingly digital society. People are consuming more content than ever before – blogs, videos, instructional guides, and digital content across all social media platforms. The popularity of content marketing continues to grow because it is a way of offering value and showing your expertise on a subject. A good way to demonstrate your expertise is through blogs on your website showing that you deeply understand the field you are selling in.  

Wrap Up

If you are ready to pump up your sales and marketing strategies for 2020 contact Conversion Marketing by filling out our  contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at  (888) 665-7655.

So you’ve purchased your first data list but you’re unsure of how to optimize and get the most from your curated list. Don’t worry- this guide will walk you through the most important steps to getting the most out of your list and creating a data management plan for future lists. It is important to take care of the list after purchase to keep the value of the contacts. If your sales data list isn’t accurate, you’ll end up wasting your company’s most valuable and precious resources – time & money. We ensure that our lists are accurate by keeping them up to date through scrubbing (phone & address registry)   and AI testing.

Have a plan

It is necessary to create a plan once you have acquired a data list. Answer the questions; who is your target market, when will you contact them, and what channels will you use to reach your desired market. Conversion Marketing’s data lists can be filtered by categories like age, gender, marital status, language spoken, number of children, home value and more. This allows for precision targeting for the greatest chance of converting a lead into a sale. Then decide your plan of action of when and how you will be contacting them to start building a relationship.

Utilize a Call Center

Once you have a plan in place, begin calling the most attractive leads and building rapport with them. There are many benefits to selling over the phone to your clients. You can directly reach out to the most amount of leads covering a wide geographic area and it is more personal than a cold email. An email can be easy to ignore if you don’t know the person it is from, but having a conversation is more intimate and creates a relationship. Reaching people on the phone also means you have their undivided attention and can give them your best sales pitch. Once you have made your calls, update your data list with the information you gleaned from your call efforts. This ensures that if you try to reach out to them again at a later time, it won’t be a cold call but a check-up from a previously established relationship.

Follow Up with an Email Campaign

After creating a plan and utilizing a call center, it is best to follow up on the initial call with a personalized email campaign. First, make sure the subject line is intriguing and grabs their attention. Then, take the time to mention something specific you spoke about on the phone and then reiterate the selling points of your product or service. Do this for each phone call you made in step 2. Then keep following up and show how you are creating value or filling a need they have.

Conversion Marketing makes it easy to get the right data into the hands of your salespeople. Our data is collected and prescreened to help you get the highest ROI on your marketing and sales efforts. Contact us if you’re ready to increase your sales efforts today!

There are different strategies for acquiring business opportunity leads. The most successful businesses combine organic methods with data lists to maximize their closing rate. While it may seem expensive to purchase lists or invest in inbound strategies, you can obtain quality leads without spending extensive amounts of money. Consider the following strategies for getting more quality leads.

Write Enticing Content to Attract Customers

A majority of businesses use content marketing as a lead generation tool to attract clients. Both B2B and B2C businesses can benefit from writing blogs to populate their website. In addition, blogs also provide value and build customer trust. From FAQ’s to “How-To’s”, your content should cover a variety of topics relevant to your products/services. Writing blogs can attract business opportunity leads through organic searches on search engines. In addition, you can share your content through social media, email marketing, paid advertising, and other channels to push your blogs to more readers and followers. Don’t limit yourself to only being found through one channel.

Strategically Design a Drip Campaign

You know who your customers are and what they’re looking for, but they don’t always know about you. One of the most effective ways of getting more business opportunities is email marketing. After partnering with a specialist to receive a specific data list, you can design an email drip campaign specifically for that set of people. Your campaign should last at least 45 days with three broadcasts within that time period. Your data partner can help design a custom email template with links to your site and Call-To-Action buttons embedded within the email.

Automate Your Marketing and Include Offers

Once you have an email list through your inbound marketing and custom data list, you can tailor content towards that customer base and send offers directly to their email. Consistently releasing newsletters or updates is one way to build a relationship with your potential customers. It’s also a great way to keep them in the loop. You can provide free information to build credibility through automating email blasts.

Don’t rely on one source of lead generation. Utilize the opportunity to increase business opportunity leads in different ways. Always partner with a data expert and marketing specialist to help design your campaigns.   They can also provide custom-tailored lists and guide you in the right direction for your business. If you have any questions regarding lead generation, inbound marketing, data lists, or email marketing, have a specialist contact you here.

In the age of modern email marketing in 2019, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion.  But what kind of  sales email marketing strategy  works best?

Not only do you need to know  the best time and day  when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate. Take note of these tips to improve your email marketing in 2019.

Personalize Your Emails

Emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%.

That’s a lot for just one simple tweak!

Segment Your Email List

Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets.

For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns.

Include Offers and Incentives

With so many products and services being thrown at your target market, it should come as no surprise that a little incentive can go a long way to swinging your customers in the direction of your business.

In fact, 70% of your readers open emails just to see if there is a deal, discount or coupon being offered. Of all the types of incentives you can offer, price decreases are the most effective.

These are just three basic strategies you can use to boost your conversions and get more business, but it’s a great way to have a more successful email campaign. For more information on email marketing in 2019 or running a successful campaign, reach out to us here.