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Data lists are a fountain of useful information about prospects, but how do you target your data list and use it to its full potential?   Data lists should be used to gain insight into possible clients, understand their needs, and fill the need with your products or services. In this article, we will discuss 5 ways to target your data lists but first, let’s look at the benefits of using these lists.

Benefits of Data Lists

Whether you purchased a data list or your marketing team painstakingly collected the information, data lists can be beneficial for any business looking to grow and increase their sales. It is a cost-effective method for scaling your business’s products or services. Some marketers may be against purchasing data lists but that is usually because of the way data lists were handled, the issue was not a cold reach out. Data lists from Conversion Marketing allow you to learn more about prospects, connect with them, and find what’s missing with specific relevant data.  

Our targeted data lists allow our clients to filter by:

It is important to optimize the data list and keep it current since all data eventually decays and you don’t want your beautifully designed email campaigns ending up in spam filters. Below are 10 ways to target and optimize your data list:

1. Identify the key traits you are looking for

Use your list to target the prospects that have the greatest chance of purchasing and follow up on those leads first. You can also use the data to predict new profitable markets.

2. Analyze your current marketing campaigns

Advertising and marketing are expensive and you want to make sure that you’re using the budget effectively. Use your data list to make sure your ads and campaign spending aligns with the needs of your target market.  

3. Identify new opportunities

Tracking a potential customer’s data can help agents tailor their efforts to the customer’s experience and push them towards making a purchase. For example, someone working in insurance sales purchases a data list from Conversion Marketing and notices that someone’s marital status recently changed – this would be a prime opportunity to reach out and ask about their needs.  

4. Create a personalized experience

It is a known fact in sales and marketing that people are more likely to respond to an ad if it is tailored towards their specific needs.  

5. Predict future needs

By examining your customer’s spending habits you can anticipate when they are likely to make a purchase again or when they will have some additional spending cash.  

Using purchased data lists is an effective way to scale your business, reach new markets, and earn new opt-in leads in your industry. Targeting your data list and optimizing it can help keep business consistent in a volatile economy. By taking advantage of the data, you can forecast your customer’s behaviors and capitalize on the opportunity. If you’re ready to incorporate data lists into your marketing and sales strategy, contact us today.

With everyone working from home nowadays, we grow increasingly reliant on the right kind of marketing to grow our existing client bases. Marketers have the opportunity to set themselves apart from the competition by staying ahead of the curve during these turbulent times. Salespeople also have to keep up with the rapidly changing field to be effective at their jobs and make the right connections. Some marketing trends are replaced and some continue on or become reinforced with special circumstances. Below we will discuss 5 effective marketing trends for 2020:

Cold Calling

The era of cold calling is not dead! In fact, with everyone sitting at home during this pandemic, they are far more likely to answer the phone and hold a conversation. Conversion Marketing offers  opt-in leads  so you know that the people you are calling are interested in your product or service and you won’t waste each other’s time. Start by making your introductory statement personalized to the caller and by being clear with you are offering. Stay consistent with your efforts throughout the sales process and use cold calling as a way to start building the relationship.  

Email Marketing

It is best to follow up on your initial cold call with a well thought out email to remind people of your offerings and to continue building the relationship. A good email marketing campaign never goes out of style and this is a trend that continues in 2020. According to the DMA’s report on  Marketer Email Tracker,  for every dollar spent on email marketing, you can expect about $42 in return. Conversion Marketing’s  sales email marketing lets you design, send, and track effective campaigns. Below are some marketing tip email best habits:  

Personalization

Personalization is increasingly used in marketing efforts to make them more effective and we expect to see this trend continue to grow in 2020. Personalization is also key for sales because it helps to build a connection with a potential client. Using personalization in your sales campaigns increases open rates, click-through rates, and response rates across the board. Consumers don’t want a generic ad that doesn’t pertain to their interests, they want something tailored to their needs and wants.  

Outbound Sales

Outbound sales rely on having the right leads because the salesperson makes initial contact with the potential buyer. No one wants to waste their time calling people that are uninterested or have already been sold on a product. Consumer Marketing provides accurate and up-to-date lists that have been AI tested and have gone through the National Change of Address list and the national DNC list. These  data lists can be highly targeted and specific to your needs or as general as you need.  

Content Marketing

The need for content marketing continues to grow as we become an increasingly digital society. People are consuming more content than ever before – blogs, videos, instructional guides, and digital content across all social media platforms. The popularity of content marketing continues to grow because it is a way of offering value and showing your expertise on a subject. A good way to demonstrate your expertise is through blogs on your website showing that you deeply understand the field you are selling in.  

Wrap Up

If you are ready to pump up your sales and marketing strategies for 2020 contact Conversion Marketing by filling out our  contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at  (888) 665-7655.

So you’ve purchased your first data list but you’re unsure of how to optimize and get the most from your curated list. Don’t worry- this guide will walk you through the most important steps to getting the most out of your list and creating a data management plan for future lists. It is important to take care of the list after purchase to keep the value of the contacts. If your sales data list isn’t accurate, you’ll end up wasting your company’s most valuable and precious resources – time & money. We ensure that our lists are accurate by keeping them up to date through scrubbing (phone & address registry)   and AI testing.

Have a plan

It is necessary to create a plan once you have acquired a data list. Answer the questions; who is your target market, when will you contact them, and what channels will you use to reach your desired market. Conversion Marketing’s data lists can be filtered by categories like age, gender, marital status, language spoken, number of children, home value and more. This allows for precision targeting for the greatest chance of converting a lead into a sale. Then decide your plan of action of when and how you will be contacting them to start building a relationship.

Utilize a Call Center

Once you have a plan in place, begin calling the most attractive leads and building rapport with them. There are many benefits to selling over the phone to your clients. You can directly reach out to the most amount of leads covering a wide geographic area and it is more personal than a cold email. An email can be easy to ignore if you don’t know the person it is from, but having a conversation is more intimate and creates a relationship. Reaching people on the phone also means you have their undivided attention and can give them your best sales pitch. Once you have made your calls, update your data list with the information you gleaned from your call efforts. This ensures that if you try to reach out to them again at a later time, it won’t be a cold call but a check-up from a previously established relationship.

Follow Up with an Email Campaign

After creating a plan and utilizing a call center, it is best to follow up on the initial call with a personalized email campaign. First, make sure the subject line is intriguing and grabs their attention. Then, take the time to mention something specific you spoke about on the phone and then reiterate the selling points of your product or service. Do this for each phone call you made in step 2. Then keep following up and show how you are creating value or filling a need they have.

Conversion Marketing makes it easy to get the right data into the hands of your salespeople. Our data is collected and prescreened to help you get the highest ROI on your marketing and sales efforts. Contact us if you’re ready to increase your sales efforts today!