Figuring out how to generate leads is one of the most important aspects of sales for your business. Companies that have the best leads are the ones most likely to make a sale. You can have the best looking product or the greatest service but the company reaching out to present their offerings to a prospect is always the one that has the best chance of closing a sale. Conversion Marketing not only offers leads but also ways to generate leads for yourself. More leads means more revenue and more revenue means more cash for you.  

First, let’s talk about what a lead is. A lead is a person that has, through some format indicated an interest in your company’s services or product. These prospects are perfect to sell to because they are more likely to convert to sales than a cold reach-out. Below we will explore some of the different ways to generate leads:

1. Implement the right keywords on your website  

Having the correct keywords and SEO on your website can make all the difference in your sales campaign. Websites that rank higher, no further than the first page of Google, typically get more traffic and click-throughs than other sites. The people that visit your page are potential clients interested in your services or products! Pop-ups within the page or subscription links are a good way to get people signed up for your mailing list.  

2. Create a monthly newsletter  

A monthly newsletter is a great way to spread the word about your services, stay top-of-mind as the leading expert in the field, and foster existing relationships. Use clear CTAs (call-to-action) to have your existing client base spread the word about your services. This is an easy way to generate new leads for your business in a passive way. Conversion Marketing’s email marketing services provide design options, guided campaigns, expert help, privacy protection, and more.  

3. Buy leads from Conversion Marketing  

Buying opt-in leads from Conversion Marketing guarantees that your leads have been prescreened and qualified. The data is always fresh and never repeated and available in 50+ different verticals to fit your exact needs. Conversion Marketing has both fresh 7-day and aged 30-day leads to fit your company’s budget.  

4. Partnerships and co-marketing

Referral partner programs and co-marketing with a company whose client base also suits your vertical is a great way to generate fresh leads. Cross-promotion opens you up to a wider range of clients and working with a trusted partner increases your credibility too. It is important to find the right company to work with and make sure that your end goals for the campaign are aligned.  

Get In Touch Today!

Conversion Marketing helps make it convenient and easy to generate leads without a hassle. Our email marketing, opt-in leads, and data lists are all designed to help remove the most difficult process of the sales cycle- getting the right kind of leads. If you’re ready to increase your efforts, contact us today.  

When it comes to buying leads there are several options available to choose from but, the two we will explore in this article are aged leads and real-time leads. The type of prospect you are hoping to approach will determine the type of lead you will buy. A lead is a person who has indicated an interest in your products or services. Leads help boost your conversion rates and keep sales up.  

What are aged leads?

Aged leads are prospective clients that have shown an interest in your product or service through one of your sales messaging verticals in the last 30 to 90+ days. The only difference between aged and real-time leads is that some time has passed between the initial inquiry of your product/service and the time you follow up with the prospective client.  

Aged leads are something that should be part of everyone’s sales strategy. The benefits of using aged leads are plentiful; they are less expensive, there is less competition when trying to close a sale, and they can have a higher ROI than real-time leads. Aged leads can cost pennies on the dollar for what real-time leads costs so they are an effective way to stretch your budget. There is also another added benefit to aged leads – you are approaching the prospective customer at a time where there is less competition from other salespeople. In the first week or day of their inquiry, many customers are bombarded with calls and offers but most agents do not follow up or follow through on their initial call. When you are calling and emailing aged leads, you are likely the only salesperson doing so. This gives you the right opportunity to build a valuable relationship and find out the prospective clients’ needs.   The disadvantage of aged leads is that these potential leads may have already been sold on your product.  

What are real-time leads?

Real-time leads are potential customers that are in the right position to purchase your services or product. These are prospective customers that have inquired through a sales vertical about your products/services. These leads tend to be more expensive because they are given to agents in real-time. This allows salespeople to contact the lead while the product/service is at the top of their agenda.  

Conversion Marketing’s real-time leads are collected from web-generated forms filled out by prospects and through call centers. The benefit of real-time leads is that they have a higher conversion rate and are more likely to result in a sale. The consumer has your product/service a the top of their mind and is ready to purchase. The only disadvantage of real-time leads is that because these leads are so fresh, there has not been time to assess if it is a legitimate lead.

Leads from Conversion Marketing

All of our leads have been qualified through an extensive process to make sure they aren’t dead leads. We screen our lists thoroughly to make sure they are up to date and providing the right kind of information. Conversion Marketing has data from 50+ different verticals and offers opt-in leads from 1-2 weeks to 30-day aged-leads. If you are ready to find the right leads for your company, contact us today.  

Conversion Marketing offers clients aged solar opt-in leads to help expand your business and grow your sales. These leads are interested and open to receiving a call or email about your businesses’ solar offerings. We source these leads through call centers and through online generated forms. Our leads can be categorized and are available in 50+ verticals to fit your exact needs. You can narrow down by income or geographic area to make sure your leads are serving you to their full potential.    

Reliable Sources

Leads from Conversion Marketing provide a detailed set of data including their name, email address, phone number, physical address, and other unique information we have collected about them. The more information you have about a prospect the easier it will be to build a relationship and find common ground. These leads have been cross-checked against the Do Not Call (DNC) and scrubbed through the National Change of Address (NCoA) list. The emails included in our opt-in leads list are all tested for the highest rate of deliverability so you’re carefully crafted email campaigns aren’t wasted.  

Qualified Leads  

Aged solar opt-in leads from CM have also been qualified. This means that we have put these prospective clients through a screening process in order to create valuable data sets. These warm leads have a greater chance of converting to sales making them a great investment. Since aged leads cost less than real-time leads it is a smart investment to make if your business is willing to follow through and reach out to prospects and build the relationship.  

Why Aged Solar Leads?

Aged leads are something all agents should add to their sales and marketing plans. Aged solar leads offer lower initial investment costs and less competition from other agents. Most agents don’t follow up with leads after the first week. This means there are people interested in your product or service but haven’t been pitched to yet! This is a lucrative opportunity to create a relationship and make a sale.  

There is also a lower initial cost for these leads. Real-time leads can cost upwards of $10 a lead while aged leads traditionally start around 75 cents – $1. If your budget for leads is small then it makes more sense to try aged leads. Yes, there will be more groundwork to get past the initial voicemail but the risk is lower and can be even more profitable than real-time leads.

Our leads are aged 30 days to create a prime opportunity for dedicated agents that are willing to put in the time to make the sale. CM has a comprehensive database of contacts and opt-in leads to match the right client to your solar company. There are only two reasons for not using aged solar leads and that is 1) you’ve never tried it and 2) your company does not have a complete acquisition strategy.  

To give our aged leads a try, contact us today and one of our trained specialists will reach out to answer all your questions.

It is a known fact that when you are purchasing shared leads that it will cost more, anywhere from $7 to $10 for each lead. These shared leads are also being worked by other agents so competition is higher. If you choose to purchase leads that aren’t being shared, also known as exclusive leads, that will cost you even greater, anywhere from $10 to $25+. This can be an expensive gamble to take if you don’t have a big budget to work with. These costs feel even greater when after personally dialing each, you reach nothing but calls sent to voicemail.  

Anyone who has worked with real-time leads has had this experience at some point. While sometimes it can pan out, usually it is a large investment for a relatively low ROI. This is where smart sales and marketing teams turn to aged leads. Aged leads offer a different approach that has a lower initial investment and less competition.    

Aged Leads

Aged leads are potential prospects that are between 30 to 90+ days old. These leads are usually generated through online opt-in forms, responding to marketing campaigns or sales messaging. Sometimes aged leads have already been contacted by an agent because these leads are usually sold and then resold. However, there is always a chance that the aged lead was never contacted or the relationship was never properly fostered.

There are several benefits to incorporating aged-leads into your sales efforts, both monetarily and competition-wise.  

Greater ROI with less investment  

Aged leads are a much more affordable option than fresh leads. While a fresh lead can cost up to $25 per lead, an aged lead may only cost you 75 ¢ each. Let’s play with those numbers a little bit, if your budget to spend on leads was only $500, that would only get you about 20 real-time leads or it would get you over 600 leads. If we assume that you manage to sell to 1 in every 5 of your exclusive leads, you would make 4 sales. Aged leads have a lower chance of selling so let’s assume you sell to 1 in every 50 that would still put you at 13 sales from the same budget.  

Why are aged leads less expensive?  

Aged leads are prospects who dropped off in the sales cycle – they were once interested in your products or services but were never successfully sold to. This actually provides another benefit for agents trying to make a sale because there is less competition and they don’t have to rush the process of building a relationship.  

Less competition  

Another benefit of aged leads is exclusivity, there are no other agents pursuing your prospect. When someone fills out an opt-in form through a marketing channel their information is often sold in data lists to many competitors. This means they are overwhelmed with information that initial week. This is a better and calmer time to approach them and gives you an opportunity to make a sale.  

Contact Conversion Marketing if you’re ready to add 30-day leads to your sales efforts and one of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.

In order to achieve successful growth in business, you must increase your sales volume and revenue. In this turbulent economy of today, it is a crucial time for businesses to maintain a steady cash flow in order to keep their employees and continue operations. Below we will explore three viable options for increasing your revenue:  

Expand your Geographic Market

A surefire way to increase your revenue is to expand your geographic market. Lots of businesses start out by limiting their marketing and sales campaigns to their local area. Branching out to surrounding areas and potentially underserved markets can create a lucrative opportunity to expand. But how do you know if there are the right potential customers where you want to expand? Conversion Marketing’s data lists are the perfect solution for targeting prospects and connecting with customers. Our data lists can be filtered through 12+ variables including household income, marital status, and even hobbies. Use this segmentation strategy to narrow in on the most promising prospects. Sometimes the additional costs to expand into a larger territory are minimal compared to the increase in profits.

Focus on Increasing your Brand Awareness

Your company’s brand is a representation of how your services/products are viewed and a positive brand image can influence the prices that you charge for your products. Branding is a great way to change a customer’s perception of a company and convert them into loyal consumers. Customers care deeply about branding because it conveys the perceived quality of the product or service. Some simple ways to step up initiatives is to create consistent branding on all active social platforms and be interactive on them. It is not enough to just make a post, the company should be using the correct hashtags if applicable and then follow up and interact with comments. These simple steps can really make a difference in increasing revenue.  

Step up your Email Marketing Efforts  

To increase your revenue and sales you will have to increase the number of opportunities you have to convert a prospect into a customer.   To do that your business will have to increase the number of leads you have in your sales pipeline and to do that, customers have to think of your brand before anyone else. An easy way to achieve this is through email marketing campaigns. Email marketing is not only a cost-effective tool, but it can also substantially increase revenue if employed correctly. Conversion Marketing’s sales email marketing has the ability to track emails, create custom designs, and guided campaigns to take the headache out of creating a compelling email.   Email marketing is a trend that is not going anywhere, especially with so many people currently in quarantine.  

If you are ready to increase your revenue and sales, contact Conversion Marketing by filling out our contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.

With everyone working from home nowadays, we grow increasingly reliant on the right kind of marketing to grow our existing client bases. Marketers have the opportunity to set themselves apart from the competition by staying ahead of the curve during these turbulent times. Salespeople also have to keep up with the rapidly changing field to be effective at their jobs and make the right connections. Some marketing trends are replaced and some continue on or become reinforced with special circumstances. Below we will discuss 5 effective marketing trends for 2020:

Cold Calling

The era of cold calling is not dead! In fact, with everyone sitting at home during this pandemic, they are far more likely to answer the phone and hold a conversation. Conversion Marketing offers  opt-in leads  so you know that the people you are calling are interested in your product or service and you won’t waste each other’s time. Start by making your introductory statement personalized to the caller and by being clear with you are offering. Stay consistent with your efforts throughout the sales process and use cold calling as a way to start building the relationship.  

Email Marketing

It is best to follow up on your initial cold call with a well thought out email to remind people of your offerings and to continue building the relationship. A good email marketing campaign never goes out of style and this is a trend that continues in 2020. According to the DMA’s report on  Marketer Email Tracker,  for every dollar spent on email marketing, you can expect about $42 in return. Conversion Marketing’s  sales email marketing lets you design, send, and track effective campaigns. Below are some marketing tip email best habits:  

• Make sure your campaign is mobile compatible since most people check email on their phones
• Use insights provided by your CRM and make your campaigns highly personalized
• State a clear Call to Action (CTA) in your messaging

Personalization

Personalization is increasingly used in marketing efforts to make them more effective and we expect to see this trend continue to grow in 2020. Personalization is also key for sales because it helps to build a connection with a potential client. Using personalization in your sales campaigns increases open rates, click-through rates, and response rates across the board. Consumers don’t want a generic ad that doesn’t pertain to their interests, they want something tailored to their needs and wants.  

Outbound Sales

Outbound sales rely on having the right leads because the salesperson makes initial contact with the potential buyer. No one wants to waste their time calling people that are uninterested or have already been sold on a product. Consumer Marketing provides accurate and up-to-date lists that have been AI tested and have gone through the National Change of Address list and the national DNC list. These  data lists can be highly targeted and specific to your needs or as general as you need.  

Content Marketing

The need for content marketing continues to grow as we become an increasingly digital society. People are consuming more content than ever before – blogs, videos, instructional guides, and digital content across all social media platforms. The popularity of content marketing continues to grow because it is a way of offering value and showing your expertise on a subject. A good way to demonstrate your expertise is through blogs on your website showing that you deeply understand the field you are selling in.  

Wrap Up

If you are ready to pump up your sales and marketing strategies for 2020 contact Conversion Marketing by filling out our  contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at  (888) 665-7655.

So you’ve purchased your first data list but you’re unsure of how to optimize and get the most from your curated list. Don’t worry- this guide will walk you through the most important steps to getting the most out of your list and creating a data management plan for future lists. It is important to take care of the list after purchase to keep the value of the contacts. If your sales data list isn’t accurate, you’ll end up wasting your company’s most valuable and precious resources – time & money. We ensure that our lists are accurate by keeping them up to date through scrubbing (phone & address registry)   and AI testing.

Have a plan

It is necessary to create a plan once you have acquired a data list. Answer the questions; who is your target market, when will you contact them, and what channels will you use to reach your desired market. Conversion Marketing’s data lists can be filtered by categories like age, gender, marital status, language spoken, number of children, home value and more. This allows for precision targeting for the greatest chance of converting a lead into a sale. Then decide your plan of action of when and how you will be contacting them to start building a relationship.

Utilize a Call Center

Once you have a plan in place, begin calling the most attractive leads and building rapport with them. There are many benefits to selling over the phone to your clients. You can directly reach out to the most amount of leads covering a wide geographic area and it is more personal than a cold email. An email can be easy to ignore if you don’t know the person it is from, but having a conversation is more intimate and creates a relationship. Reaching people on the phone also means you have their undivided attention and can give them your best sales pitch. Once you have made your calls, update your data list with the information you gleaned from your call efforts. This ensures that if you try to reach out to them again at a later time, it won’t be a cold call but a check-up from a previously established relationship.

Follow Up with an Email Campaign

After creating a plan and utilizing a call center, it is best to follow up on the initial call with a personalized email campaign. First, make sure the subject line is intriguing and grabs their attention. Then, take the time to mention something specific you spoke about on the phone and then reiterate the selling points of your product or service. Do this for each phone call you made in step 2. Then keep following up and show how you are creating value or filling a need they have.

Conversion Marketing makes it easy to get the right data into the hands of your salespeople. Our data is collected and prescreened to help you get the highest ROI on your marketing and sales efforts. Contact us if you’re ready to increase your sales efforts today!

Purchasing exclusive opt-in health insurance leads removes the most difficult obstacle in selling health insurance for agents. But in the case of leads, quality and, exclusivity matters. One of the benefits of opt-in health insurance leads from Conversion Marketing is that our leads actually convert to sales.

Sales Period Year-Round

While Open Enrollment is traditionally the busiest time for agents, with many consumers looking to buy health insurance, but there is a way to keep that steady stream of business going all year long. The US healthcare system is complex and can be difficult to navigate, especially with new laws and regulations passing yearly. It is no wonder that Americans switch health insurance providers on average, every four years according to the Bureau of Labor Statistics. That is just a statistic, but the reality is that every time someone switches jobs, they get a new healthcare provider. With the trend towards self-employment growing, people switching jobs, or other events that occur there is always a portion of the population that is looking for health insurance. The best way to capture this population segment is through exclusive opt-in leads.

What Are Opt-In Leads and the Benefits

Opt-in leads are consumers that have shown an interest in purchasing or learning more about their healthcare insurance options. They have opted-in to receiving marketing information about health insurance. These potential buyers have questions or are thinking about switching providers and they have questions for qualified agents. One of the benefits of opt-in health insurance leads they connect these two groups and provide service where it is needed. Using opt-in leads is more advantageous than traditional cold calling.

What Are Exclusive Leads and the Benefits

Exclusive leads are beneficial because agents can take their time and create a relationship with their potential client instead of rushing to outsell a competing company. By building rapport, you earn a buyer’s trust and loyalty. Since people in the US switch providers often, even the leads that don’t pan out can be kept in your mailing list to nurture. If you have built a good relationship with these leads, they will remember you the next time they are looking for a health insurance provider.

What are Shared Leads and the Benefits

While exclusive leads are often favored by agents, Conversion Marketing also offers shared leads. Shared leads generally cost less per lead than exclusive leads and it is possible to purchase a higher volume of leads at once. Our leads have all been prequalified through a screening process to create lists of people that are interested.

Targeted Data Lists

Conversion Marketing doesn’t just collect names and phone numbers, we also extend our scope to collect information about customer’s credit rating, homeowner status, language spoken, presence of children and other data that can be valuable for categorizing clients. This whole picture approach guarantees better outcomes for health insurance agents. Our targeted data lists help generate ROI

If you are ready to start getting opt-in health insurance leads from Conversion Marketing, fill out our contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.

A successful contracting business needs to have a reliable source for exclusive home improvement leads to keep up with the competition. A steady stream of leads allows contractors to send out estimates to more potential clients, match with the right projects, and bring in enough income to grow their business. It seems challenging but there are several ways of finding home improvement leads that align with your practice and are exclusive. Some methods require more research and work for the contractor but some methods, like using Conversion Marketing, couldn’t be any easier. Below we will explore some of the proven ways of finding exclusive home improvement leads:

Research Local Facebook Groups

One method of generating exclusive leads is to do the dirty work yourself and research local Facebook groups. If you can find the right group then this can really set you apart from the competition in a regional area. Search for groups that allow recommendations and referrals and have a large population. Some Facebook groups can have as many as 100,000 members for a regional area. Don’t start by spamming the group with your services, which can come off looking like an amateur and unprofessional, instead introduce your business and its offerings. The goal is to get comfortable with answering questions and providing feedback and then once you have established your reputation you can start recommending your services. This shows that you are looking to provide value first. This method of lead generating does take a bit of time but can be rewarding.  

Use Conversion Marketing  

Another proven method of generating exclusive leads is to get them directly from Conversion Marketing. We offer smart solutions to grow your business using curated lists, email marketing, and opt-in leads. The data is up-to-date, accurate, and exclusive to each customer. Conversion marketing is a cost-effective method of marketing and lead generation. This method of lead generation requires the least amount of effort on the contractor’s behalf.  

Promote Special Offers on Social Media

This method can be applied in a few different ways to generate leads but the most common is to provide a small discount to your social media audience. A discount big enough to grab their attention but not so big that the contractor wouldn’t have a chance to upsell them while on site. This method requires some investment to create an ad and further investment to push it out as promoted content but can be worth it for those that have an engaged social media following. Having a social media presence is crucial for all companies in the digital age.  

Contact Us for Home Improvement Leads

The above methods are all proven ways of generating exclusive leads for home improvement and contract work. It is important to figure out what works best for your business or a combination of the methods listed above. To get in touch with us about home improvement leads, fill out our  contact form, call us at  (888) 665-7655  for any questions, or email us at  sales@conversionmarketing.org.

There are hundreds of auto warranty and insurance lead generation companies online, but how do you separate the qualified leads from deceptive information? Conversion Marketing offers quality, targeted leads that don’t waste companies’ time and resources. Our database of lists are ensured for accuracy; we scrub all addresses through the national change of address registry (NCOA), phone lines through the do not call (DNC) registry and AI test email addresses for the highest rate of deliverability. This is because we know that qualified leads have the best return on investment. Auto insurance is an especially difficult marketing vertical as lead sources have degenerated over the past years due to unification in the industry and companies selling leads to multiple bigger companies in bulk.  

Conversion Marketing’s methods are changing the industry and making traditional lead generation a thing of the past. Below we will explore some of the many benefits of Conversion Marketing’s online lead generation:

Guaranteed Exclusive Leads  

One of the benefits of using Conversion Marketing is exclusive leads that help to eliminate competition in a tough market. Exclusive leads are sold only to one company and not recycled through multiple clients so the sources are fresh. Removing the competition allows companies to put their best foot forward and take their time in building a relationship with the prospective client instead of having to rush and outbid other auto insurance companies.  

Greater Return on Investment

Technology has made it easier than ever to measure and analyze data and calculate the cost per acquisition for leads. Cold-calling and static websites are no longer generating the ROI results that marketers are looking for. The biggest benefit of exclusive auto warranty and insurance leads is that they have the highest ROI on the market. This is because of the quality of the prevetted sources give companies a chance to move past the competition and turn leads into customers.  

Higher Quality Auto Warranty and Insurance Leads

The leads provided by Conversion Marketing are prime opportunities to convert prospects into paying customers. Aged opt-in lead sources guarantee that the data has been analyzed and these leads are waiting to be reached out to. Conversion Marketing offers two kinds of aged leads; one to two-week leads and thirty-day leads to fill the sales pipeline. The aged opt-in leads have been sourced from online web forms and from prospects that have shown interests through call centers. These high-quality leads have been verified as prime sources for insurance agents.  

Conversion Marketing leads will allow agents to hit the ground running with their business development plans and beat out the competition. High-quality, exclusive auto insurance, and warranty leads save time for agents and generate the highest return on the original investment. To get in touch with us about our exclusive auto warranty and insurance leads, fill out our  contact form, call us at (888) 665-7655 for any questions, or email us at sales@conversionmarketing.org or – we look forward to helping you turn leads into relationships.