Figuring out how to generate leads is one of the most important aspects of sales for your business. Companies that have the best leads are the ones most likely to make a sale. You can have the best looking product or the greatest service but the company reaching out to present their offerings to a prospect is always the one that has the best chance of closing a sale. Conversion Marketing not only offers leads but also ways to generate leads for yourself. More leads means more revenue and more revenue means more cash for you.  

First, let’s talk about what a lead is. A lead is a person that has, through some format indicated an interest in your company’s services or product. These prospects are perfect to sell to because they are more likely to convert to sales than a cold reach-out. Below we will explore some of the different ways to generate leads:

1. Implement the right keywords on your website  

Having the correct keywords and SEO on your website can make all the difference in your sales campaign. Websites that rank higher, no further than the first page of Google, typically get more traffic and click-throughs than other sites. The people that visit your page are potential clients interested in your services or products! Pop-ups within the page or subscription links are a good way to get people signed up for your mailing list.  

2. Create a monthly newsletter  

A monthly newsletter is a great way to spread the word about your services, stay top-of-mind as the leading expert in the field, and foster existing relationships. Use clear CTAs (call-to-action) to have your existing client base spread the word about your services. This is an easy way to generate new leads for your business in a passive way. Conversion Marketing’s email marketing services provide design options, guided campaigns, expert help, privacy protection, and more.  

3. Buy leads from Conversion Marketing  

Buying opt-in leads from Conversion Marketing guarantees that your leads have been prescreened and qualified. The data is always fresh and never repeated and available in 50+ different verticals to fit your exact needs. Conversion Marketing has both fresh 7-day and aged 30-day leads to fit your company’s budget.  

4. Partnerships and co-marketing

Referral partner programs and co-marketing with a company whose client base also suits your vertical is a great way to generate fresh leads. Cross-promotion opens you up to a wider range of clients and working with a trusted partner increases your credibility too. It is important to find the right company to work with and make sure that your end goals for the campaign are aligned.  

Get In Touch Today!

Conversion Marketing helps make it convenient and easy to generate leads without a hassle. Our email marketing, opt-in leads, and data lists are all designed to help remove the most difficult process of the sales cycle- getting the right kind of leads. If you’re ready to increase your efforts, contact us today.  

When it comes to buying leads there are several options available to choose from but, the two we will explore in this article are aged leads and real-time leads. The type of prospect you are hoping to approach will determine the type of lead you will buy. A lead is a person who has indicated an interest in your products or services. Leads help boost your conversion rates and keep sales up.  

What are aged leads?

Aged leads are prospective clients that have shown an interest in your product or service through one of your sales messaging verticals in the last 30 to 90+ days. The only difference between aged and real-time leads is that some time has passed between the initial inquiry of your product/service and the time you follow up with the prospective client.  

Aged leads are something that should be part of everyone’s sales strategy. The benefits of using aged leads are plentiful; they are less expensive, there is less competition when trying to close a sale, and they can have a higher ROI than real-time leads. Aged leads can cost pennies on the dollar for what real-time leads costs so they are an effective way to stretch your budget. There is also another added benefit to aged leads – you are approaching the prospective customer at a time where there is less competition from other salespeople. In the first week or day of their inquiry, many customers are bombarded with calls and offers but most agents do not follow up or follow through on their initial call. When you are calling and emailing aged leads, you are likely the only salesperson doing so. This gives you the right opportunity to build a valuable relationship and find out the prospective clients’ needs.   The disadvantage of aged leads is that these potential leads may have already been sold on your product.  

What are real-time leads?

Real-time leads are potential customers that are in the right position to purchase your services or product. These are prospective customers that have inquired through a sales vertical about your products/services. These leads tend to be more expensive because they are given to agents in real-time. This allows salespeople to contact the lead while the product/service is at the top of their agenda.  

Conversion Marketing’s real-time leads are collected from web-generated forms filled out by prospects and through call centers. The benefit of real-time leads is that they have a higher conversion rate and are more likely to result in a sale. The consumer has your product/service a the top of their mind and is ready to purchase. The only disadvantage of real-time leads is that because these leads are so fresh, there has not been time to assess if it is a legitimate lead.

Leads from Conversion Marketing

All of our leads have been qualified through an extensive process to make sure they aren’t dead leads. We screen our lists thoroughly to make sure they are up to date and providing the right kind of information. Conversion Marketing has data from 50+ different verticals and offers opt-in leads from 1-2 weeks to 30-day aged-leads. If you are ready to find the right leads for your company, contact us today.  

It is a known fact that when you are purchasing shared leads that it will cost more, anywhere from $7 to $10 for each lead. These shared leads are also being worked by other agents so competition is higher. If you choose to purchase leads that aren’t being shared, also known as exclusive leads, that will cost you even greater, anywhere from $10 to $25+. This can be an expensive gamble to take if you don’t have a big budget to work with. These costs feel even greater when after personally dialing each, you reach nothing but calls sent to voicemail.  

Anyone who has worked with real-time leads has had this experience at some point. While sometimes it can pan out, usually it is a large investment for a relatively low ROI. This is where smart sales and marketing teams turn to aged leads. Aged leads offer a different approach that has a lower initial investment and less competition.    

Aged Leads

Aged leads are potential prospects that are between 30 to 90+ days old. These leads are usually generated through online opt-in forms, responding to marketing campaigns or sales messaging. Sometimes aged leads have already been contacted by an agent because these leads are usually sold and then resold. However, there is always a chance that the aged lead was never contacted or the relationship was never properly fostered.

There are several benefits to incorporating aged-leads into your sales efforts, both monetarily and competition-wise.  

Greater ROI with less investment  

Aged leads are a much more affordable option than fresh leads. While a fresh lead can cost up to $25 per lead, an aged lead may only cost you 75 ¢ each. Let’s play with those numbers a little bit, if your budget to spend on leads was only $500, that would only get you about 20 real-time leads or it would get you over 600 leads. If we assume that you manage to sell to 1 in every 5 of your exclusive leads, you would make 4 sales. Aged leads have a lower chance of selling so let’s assume you sell to 1 in every 50 that would still put you at 13 sales from the same budget.  

Why are aged leads less expensive?  

Aged leads are prospects who dropped off in the sales cycle – they were once interested in your products or services but were never successfully sold to. This actually provides another benefit for agents trying to make a sale because there is less competition and they don’t have to rush the process of building a relationship.  

Less competition  

Another benefit of aged leads is exclusivity, there are no other agents pursuing your prospect. When someone fills out an opt-in form through a marketing channel their information is often sold in data lists to many competitors. This means they are overwhelmed with information that initial week. This is a better and calmer time to approach them and gives you an opportunity to make a sale.  

Contact Conversion Marketing if you’re ready to add 30-day leads to your sales efforts and one of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.