In order to achieve successful growth in business, you must increase your sales volume and revenue. In this turbulent economy of today, it is a crucial time for businesses to maintain a steady cash flow in order to keep their employees and continue operations. Below we will explore three viable options for increasing your revenue:  

Expand your Geographic Market

A surefire way to increase your revenue is to expand your geographic market. Lots of businesses start out by limiting their marketing and sales campaigns to their local area. Branching out to surrounding areas and potentially underserved markets can create a lucrative opportunity to expand. But how do you know if there are the right potential customers where you want to expand? Conversion Marketing’s data lists are the perfect solution for targeting prospects and connecting with customers. Our data lists can be filtered through 12+ variables including household income, marital status, and even hobbies. Use this segmentation strategy to narrow in on the most promising prospects. Sometimes the additional costs to expand into a larger territory are minimal compared to the increase in profits.

Focus on Increasing your Brand Awareness

Your company’s brand is a representation of how your services/products are viewed and a positive brand image can influence the prices that you charge for your products. Branding is a great way to change a customer’s perception of a company and convert them into loyal consumers. Customers care deeply about branding because it conveys the perceived quality of the product or service. Some simple ways to step up initiatives is to create consistent branding on all active social platforms and be interactive on them. It is not enough to just make a post, the company should be using the correct hashtags if applicable and then follow up and interact with comments. These simple steps can really make a difference in increasing revenue.  

Step up your Email Marketing Efforts  

To increase your revenue and sales you will have to increase the number of opportunities you have to convert a prospect into a customer.   To do that your business will have to increase the number of leads you have in your sales pipeline and to do that, customers have to think of your brand before anyone else. An easy way to achieve this is through email marketing campaigns. Email marketing is not only a cost-effective tool, but it can also substantially increase revenue if employed correctly. Conversion Marketing’s sales email marketing has the ability to track emails, create custom designs, and guided campaigns to take the headache out of creating a compelling email.   Email marketing is a trend that is not going anywhere, especially with so many people currently in quarantine.  

If you are ready to increase your revenue and sales, contact Conversion Marketing by filling out our contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.

So you’ve purchased your first data list but you’re unsure of how to optimize and get the most from your curated list. Don’t worry- this guide will walk you through the most important steps to getting the most out of your list and creating a data management plan for future lists. It is important to take care of the list after purchase to keep the value of the contacts. If your sales data list isn’t accurate, you’ll end up wasting your company’s most valuable and precious resources – time & money. We ensure that our lists are accurate by keeping them up to date through scrubbing (phone & address registry)   and AI testing.

Have a plan

It is necessary to create a plan once you have acquired a data list. Answer the questions; who is your target market, when will you contact them, and what channels will you use to reach your desired market. Conversion Marketing’s data lists can be filtered by categories like age, gender, marital status, language spoken, number of children, home value and more. This allows for precision targeting for the greatest chance of converting a lead into a sale. Then decide your plan of action of when and how you will be contacting them to start building a relationship.

Utilize a Call Center

Once you have a plan in place, begin calling the most attractive leads and building rapport with them. There are many benefits to selling over the phone to your clients. You can directly reach out to the most amount of leads covering a wide geographic area and it is more personal than a cold email. An email can be easy to ignore if you don’t know the person it is from, but having a conversation is more intimate and creates a relationship. Reaching people on the phone also means you have their undivided attention and can give them your best sales pitch. Once you have made your calls, update your data list with the information you gleaned from your call efforts. This ensures that if you try to reach out to them again at a later time, it won’t be a cold call but a check-up from a previously established relationship.

Follow Up with an Email Campaign

After creating a plan and utilizing a call center, it is best to follow up on the initial call with a personalized email campaign. First, make sure the subject line is intriguing and grabs their attention. Then, take the time to mention something specific you spoke about on the phone and then reiterate the selling points of your product or service. Do this for each phone call you made in step 2. Then keep following up and show how you are creating value or filling a need they have.

Conversion Marketing makes it easy to get the right data into the hands of your salespeople. Our data is collected and prescreened to help you get the highest ROI on your marketing and sales efforts. Contact us if you’re ready to increase your sales efforts today!

Purchasing exclusive opt-in health insurance leads removes the most difficult obstacle in selling health insurance for agents. But in the case of leads, quality and, exclusivity matters. One of the benefits of opt-in health insurance leads from Conversion Marketing is that our leads actually convert to sales.

Sales Period Year-Round

While Open Enrollment is traditionally the busiest time for agents, with many consumers looking to buy health insurance, but there is a way to keep that steady stream of business going all year long. The US healthcare system is complex and can be difficult to navigate, especially with new laws and regulations passing yearly. It is no wonder that Americans switch health insurance providers on average, every four years according to the Bureau of Labor Statistics. That is just a statistic, but the reality is that every time someone switches jobs, they get a new healthcare provider. With the trend towards self-employment growing, people switching jobs, or other events that occur there is always a portion of the population that is looking for health insurance. The best way to capture this population segment is through exclusive opt-in leads.

What Are Opt-In Leads and the Benefits

Opt-in leads are consumers that have shown an interest in purchasing or learning more about their healthcare insurance options. They have opted-in to receiving marketing information about health insurance. These potential buyers have questions or are thinking about switching providers and they have questions for qualified agents. One of the benefits of opt-in health insurance leads they connect these two groups and provide service where it is needed. Using opt-in leads is more advantageous than traditional cold calling.

What Are Exclusive Leads and the Benefits

Exclusive leads are beneficial because agents can take their time and create a relationship with their potential client instead of rushing to outsell a competing company. By building rapport, you earn a buyer’s trust and loyalty. Since people in the US switch providers often, even the leads that don’t pan out can be kept in your mailing list to nurture. If you have built a good relationship with these leads, they will remember you the next time they are looking for a health insurance provider.

What are Shared Leads and the Benefits

While exclusive leads are often favored by agents, Conversion Marketing also offers shared leads. Shared leads generally cost less per lead than exclusive leads and it is possible to purchase a higher volume of leads at once. Our leads have all been prequalified through a screening process to create lists of people that are interested.

Targeted Data Lists

Conversion Marketing doesn’t just collect names and phone numbers, we also extend our scope to collect information about customer’s credit rating, homeowner status, language spoken, presence of children and other data that can be valuable for categorizing clients. This whole picture approach guarantees better outcomes for health insurance agents. Our targeted data lists help generate ROI

If you are ready to start getting opt-in health insurance leads from Conversion Marketing, fill out our contact form. One of our trained professionals will be in touch with you to answer your questions or feel free to call us at (888) 665-7655.