In the age of modern email marketing, there is a ton of competition for the attention of your prospective customers. The secret to being successful in this arena is to write an email that customers are actually going to open, read and click through to conversion. But what kind of email marketing strategy works best?
Not only do you need to know the best time and day when to send out your emails. There are a few more things you should consider in your emailing strategy to increase your opening and conversion rate.
Personalize Your Emails
It has been proven that emails with a personalized subject line are opened 26% more than emails with generic subjects. Simply putting the recipient’s name in the subject increases the open rate by nearly 15%. You can easily do this if you use an email service like Aweber or MailChimp. This personalized approach to emails improve the click-through-rate (CTR) by 14% and your conversions by 10%.
That’s a lot for just one simple tweak!
Segment Your Email List
Similar to personalizing your emails is segmenting your email list. Segmenting your list basically means separating your subscribers into groups that characterize their target markets.
For example, having women aged 25-40 with kids in one group and women 20-35 without kids in another. This helps to better address the reader’s interests. Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns.
Include Offers and Incentives
With so many products and services being thrown at your target market, it should come as no surprise that a little incentive can go a long way to swinging your customers in the direction of your business.
In fact, 70% of your readers open emails just to see if there is a deal, discount or coupon being offered. Of all the types of incentives you can offer, price decreases are the most effective.
These are just three basic strategies you can use to boost your conversions and get more business, but it’s a great way to have a more successful email campaign.